Display Advertising Networks
Increase the earnings potential of your website with a combination of contextual and CPM based display advertising
When it comes to monetising a website most publishers turn to online advertising solutions such as Google AdSense. AdSense is primarily a contextual advertising solution although they do offer a display advertising component in their program. Revenue is typically earned on a CPC (cost per click) basis although occasionally some earnings may be CPM (cost per thousand impressions) based.
What some publishers aren’t aware of is that they can increase the earnings potential of their websites by running a primarily CPM based display advertising program alongside their existing CPC contextual ads.
With this combination the publisher will effectively earn from every visitor as revenue from CPM ads is earned each time there is an ad impression as opposed to a click. Display ads also engage the visitor differently to contextual ads so they usually won’t compete with each other.
There are quite a few display advertising networks to choose from. I have listed some of the larger networks that primarily run CPM based campaigns. It’s important to note that these networks usually have minimum traffic requirements for acceptance into their programs so make sure to check these first before applying.
If your website doesn’t currently meet minimum traffic requirements you may want to consider AdBrite which doesn’t have a minimum traffic requirement. AdBrite have a CPM based display advertising component in their program which you can select but their CPM rates are usually lower than the other networks.
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